the value of your investment...
Recently, I was working on a big commercial project. I walked into the office of the company I was shooting that day and saw the beautiful photos we had created at our last shoot, and to my surprise, they didn't look like the photos I delivered to the client. The colors were all wrong, they were blown-out (much brighter than how I created them to look), they had a strange green tint to them... I was sad. I spent hours perfectly editing those images before delivering my hard work.
How lovely is that flashdrive you have sitting on your desk? Or that file of images delivered digitally, still stuck on your hard drive?!
This scenario was with a commercial client but it more-so matters for my portrait and wedding clients because your images are your history, a slice of time, you won't update your wedding album with fresh images in 10 years. This experience with my commercial client re-established that professionally printed photographs are worth every dollar spent. A professional printer keeps their printers calibrated to ensure that the colors are accurate, the big-box store down the road, does not.
You spent money on a professional photographer, the cost of making sure the images represent that photographer's standard of quality and match what they created custom for you, is worth it. I would rather clients invest in a smaller wedding package and have money left to invest in a professional album, than pay for the biggest package and be left with nothing more than digital files alone.
I read this article, about believing in photography, but really believing in it because I believe in photographs. That's why I felt called to photography all those years ago, physical prints of my family's history mattered enough to be planned for, taken, and preserved--and they still matter that much.
How do you know what your images are suppose to look like when I deliver a digital-CD if you've never seen them professionally printed? You don't, but that stops now.
Some might not value this like you and I do, but I know that my clients believe that their images are their family's history, and that digital-CD/DVD/flashdrive is shit unless you have physical copies of your artwork.
Tangible, professionally printed, deep in color, with all of their intended details, pieces of your history, a legacy for generations to pass around...that's what I value!
You want better for your family. I know you do. Let's print those images!